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Robbie Williams turns 40 – a PR opportunity not to be missed

Just down the road, Stoke-on-Trent Council are gearing up to make the most of their most successful global export. I’m not talking of its historic pottery trade but instead, Mr Robbie Williams. Robbie,...

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Tesco teams with ITV to sponsor Soccer Aid 2014

It’s been announced that Tesco has become the official headline sponsor of Soccer Aid 2014 in aid of UNICEF, giving the retailer all-live coverage on ITV as well as an off-air licensing agreement. The...

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